Daily Maersk, still daily for now

10/19/2012

In Maersk Line’s dramatic announcement last week that it was to cull its AE5 Asia-Med service and suspend the Asia-North Europe AE9 string until early December, it was keen to emphasise that the capacity reduction would "not affect" its flagship product, Daily Maersk.

Analysts have been quick to point out, however, that combined with the AE8 string suspension in January, the number of weekly sailings covered by the Daily Maersk will henceforth be just five – albeit that the Maersk transit time guarantee is not linked to daily vessels but rather to a daily cut-off at the respective Far East port.

Moreover, with the Daily Maersk concept also being extended to the Indonesian ports of Jakarta and the Thai port of Laem Chabang, this is likely to put more pressure on the destination guarantee and not least its admirable 98% integrity performance achieved in the first year of roll-out of the product.

Indeed, if compensation for delayed arrivals is being paid out on a more frequent basis, the mega-carrier may have to consider its position: ie, is it obtaining a premium and/or gaining market advantage by continuing to offer this expensive USP?