Evergreen Line launches ‘rule-breaking’ online booking capability


Evergreen Line has launched a new online booking capability, ‘GreenX’, that allows shippers, NVOCCs and freight forwarders to make bookings “within minutes” directly with Evergreen Line – “breaking the traditional rules of contract negotiation which needs to be carried out in advance with volume commitment”.

The Taiwanese container line said it had launched the ‘GreenX’ platform “responding to the need for greater efficiencies through digitalisation”, saying GreenX “allows customers to enjoy seamless booking capabilities in addition to direct access to integrated trade services”.

It added: “GreenX provides a digital portal for Evergreen customers to get instant quotes and book secured space with prioritized equipment supplied by the carrier. From the time of its soft launch last month, GreenX has received nearly 2,000 sign-ups via this one-stop digital platform, demonstrating customers’ interest in executing their bookings and trade services digitally.”

The digital platform is powered by BlueX Trade, which Evergreen described as “a neutral freight tech supplier that has been involved in building leading ocean cargo networks, now linking the shipper community with Evergreen Line services”. 

It noted: “GreenX benefits customers such as enterprise shippers (BCOs), NVOCCs and freight forwarders, giving them the ability to book within minutes directly with Evergreen Line – breaking the traditional rules of contract negotiation which needs to be carried out in advance with volume commitment. GreenX offers spot rates with secured space, giving customers the flexibility to make booking at the most convenient of right times.”

Evergreen said the GreenX platform was “designed to create a frictionless customer experience with greater shipping effectiveness and efficiency”, adding: “With free registration, all customers are now able to utilise this one-stop digital platform anytime, anywhere. Essential information such as route searches, instant freight quotes and bookings are just a few clicks away.”

It added: “The limitations of standard working hours, location or traditional communication channels no longer apply. GreenX also empowers customers to make payments, submit VGM (Verified Gross Mass) and Bill of Lading instruction online, accelerating customers’ ability to manage all shipping procedures on one single digital platform.”

Evergreen said it was aiming “to deliver an integrated container logistics solution and bring enterprise shippers a seamless experience throughout their supply chain. In addition to a digital booking platform, GreenX customers will be able to access trade services such as freight financing, insurance, customs brokerage, trucking and warehousing in the near future. Everything they need to move a shipment will be integrated into this logistics ecosystem”.

At this initial stage, Evergreen Line will be offering GreenX facilities on routes from Asia to North America, Europe, Mediterranean, Latin America, Middle East, Australia, South Africa and Intra Asia trade lanes.