Box carriers ‘must differentiate to avoid commoditisation’
Consolidation within the container shipping sector should lead to better contrast between lines and services as carriers seek to differentiate themselves on factors other than price alone, according to Kuehne + Nagel (K+N) vice-president Paolo Montrone.
K+N would welcome this change as it would provide the company and its customers a greater number of options to create solutions for customers’ supply chains. “But unless there is transparent information to show what is different and how you can get from origin to destination, it is often quite difficult for customers to take informed decisions above the obvious one, which is cost,” Montrone said.
Montrone was speaking at the launch of K+N’s new digital platform, Sea Explorer, allowing customers access its Blue Anchor Line non-vessel owning common carrier. “Sea Explorer allows customer to explore, view and compare to take informed decisions about individual container shipping services,” he said.